Millions of people are practicing on SEO strategy to get better ranking on SERP. Only some of them reach at first page of the first position on SERP and others are below them. So what are the strategies they implemented by which they able to increase website visibility on google and now they are getting high traffic as conversion rate?
Perform SEO audit for your website.
Consider if your websites have so many errors then how your website can rank SERP easily on SERP. Some most critical errors like without SSL certificate, bad links, redirection, 404 error, page loading speed. If You ignore these error then your website will unable to rank easily on search engine results. And definitely your site visibility will be drop. Here is amazing SEO techniques by which you can enhance site performance as well as improve website visibility on Google. First SEO audit of your website from the best free SEO tools that are screaming frog, Ubersuggest and paid tools like Ahref, Semrush, etc.
When you start audit your website then it gives all the error of your website as well as guides how to fix them of error.
Connect your website with Google my business listing.
Google business listing is known for its local business or service. If you want to target your local customer then google my business will be a great option for you. Once you add your website in google business listing. Then search engines automatically connect your website with the business listing. When someone searches a product and you are providing that product then google shows your business listening on SERP. And indirectly that person visits your website to know more. Undoubtedly your visibility on SERP will increase locally. So up to date update, your listing by which you rank will improve on SERP definitely.
Pay per click (PPC)
Some people think spending money on advertisements is much wasteless, but this is not true. If you run PPC ads then the chance of the visibility on a search engine is definitely improved. So move out of your mind that spending money on ads is waste less. Running ads is like ROI (return on investment). Once you do it then people starting to know your product and services as well as increase your branding in the online world.
Focus on long-tail keyword
Adding a long-tail keyword in your content improves your website visibility on search engine results. If you are targeting a local audience then using a long-tail key would be beneficial for your product and service. Let us understand by the example if your target keyword is “digital marketing course”. Then your long-tail keyword should be the “best digital marketing training institute in delhi”. This is a long-tail keyword generated by the Google auto search. Some paid and free tools by which you can easily find long.
Creating High-quality backlinks for your website
Building high-quality backlinks for a website is still working for getting high visibility on search engines. Some of the great SEO strategies to making quality links for your website. Once your domain authority and page authority increase then the possibility of getting increasing rank as well as improve visibility on SERP is heightened.
Some off-page tactics to making quality backlinks
Blog commenting: The Best way to getting backlinks for your website and increase build relation and connection with the top blogger. Keep in Mind the links you are getting it should be do-follow links (because it will get more benefit as compared to no-follow links)
Guest posting: This is the most trustworthy way to build backlinks. Just send your quality content to the website owner and once they approved your content then you will get a do-follow or no-follow links.
Forum commenting: In which you give an answer of a relevant question then you worthy to take backlinks from that website. Forum commenting is like question & answering, debating, advice to someone who are looking for this.
Improve website loading speed especially in mobile devices
A report in which found 30% of mobile users switch to another website if they feel that website loading is too slow. So is too essential to customize your website for mobile devices. Every search engine is focusing on mobile devices as compared to tablet and desktop. Because there are now billions of mobile device users who are using it for their own personal work as well as for entertainment. When you are going to increase visibility on google then 100% You have to customize to your website by which it gives an excellent experience to the user. Once the user prefers your website as compared to another then the search engine directly improves the visibility on SERP like on google.
Some most amazing tools are available on the internet where you can easily analyze your website’s speed. And the most important aspect of that tool recommends you to how to fix your website speed.
- Google’s Page Speed Insights tool
- Pingdom’s Website Speed Test
Check your page speed and increase website visibility on google.